We are delighted to announce the creations of our new business at Union Wharf, aimed at boat owners looking to sell. Skipperlings Ltd was launched into the world this autumn, from the team behind Boutique Narrowboats.
“We use techniques more familiar with estate agents, photographers and marketing experts,” explains director, Sharon Peach. “The are the methods we’ve used to grow our boat hire business from one narrowboat to a fleet of nine…and still growing.”
The two Skipperlings selling packages allow boat owners to choose their level of support. The packages include help with boat staging, photography, filming virtual tours, writing listings, creating brochures and even webpages. In effect, sellers broker their own boat, saving thousands on traditional brokerage fees.
The packages begin with an assessment of how the boat presents itself to market. Sometimes it may need a slight rearrangment of furnishings to help it transform into a showboat; other boats will need a refurnish, which is included in the selling package. The process is known as “staging,” an interior design technique better known to the property sales industry. The boating industry is not particularly familer with the method, but this fact is actually a good thing. It can help ensure that staged boats stand out head and shoulders from the rest.
A complete boat refit is costly and unnecessary at the point when it goes on the market. But it does make good financial sense to ensure a boat appeals to the maximum number of buyers.
Find out more by taking a look at the Skipperlings website and book your free consultation online.